Grocery TV Expands Network with Harps Food Stores Partnership
Grocery TV, the largest in-store retail media network, has announced the addition of 145 stores to its network through a new partnership with Arkansas-based Harps Food Stores. Harps, a leading regional grocery chain in the South and Midwest, will utilize Grocery TV’s comprehensive in-store media solution to enhance shopper engagement via digital displays.
The partnership spans stores across Arkansas, Kansas, Louisiana, Missouri, Mississippi, and Oklahoma. Harps will employ Grocery TV’s Content Management System (CMS) to manage and monitor in-store digital campaigns. This technology is designed to boost the visibility of marketing efforts and enrich the shopper experience with timely and relevant messaging.
“Our goal is to make it easy for retailers to set up, manage, and monetize their in-store retail media networks,” said Don Oelke, co-founder and COO of Grocery TV. “We’re excited to partner with Harps, a retailer renowned for exceptional customer service, and we look forward to helping them forge even stronger connections with their customers through our top-tier in-store retail media network.”
David Ganoung, Senior VP of Marketing and Chief Marketing Officer at Harps, shared his enthusiasm about the collaboration: “Grocery TV has allowed us to modernize our in-store marketing and simplify campaign management through their intuitive CMS. Best of all, they’ve managed the heavy lifting in terms of setting up and managing the network, enabling us to focus on digitizing our in-store campaigns and providing a cohesive experience for our customers.”
This partnership highlights Grocery TV’s commitment to integrating digital media into the retail environment, providing brands and retailers with a more effective way to engage with customers throughout their shopping journey.
About Grocery TV
Grocery TV is a leading in-store retail media network with nearly 21,000 displays across grocery stores in the U.S. Serving over 100 retail partners, including ShopRite, Smart & Final, and Winn-Dixie, Grocery TV helps retailers connect their in-store retail media strategies, engage shoppers, and generate incremental revenue. Advertisers can reach over 76 million shoppers through integrations with major demand-side platforms (DSPs), streamlining digital advertising campaigns within the grocery store ecosystem. For more information, visit www.grocerytv.com.
About Harps
Harps is a 100% employee-owned company operating 148 stores across six states: Arkansas, Kansas, Louisiana, Missouri, Mississippi, and Oklahoma. As the largest employee-owned company in Arkansas, Harps has a rich history dating back to its founding by Harvard and Floy Harp in Springdale, Arkansas, in 1930. Today, the company employs over 7,200 associates dedicated to providing quality products and excellent customer service. For more information, visit www.harpsfood.com.