Kramer Enhances Hybrid Meeting Solutions with Ashton Bentley Acquisition
Kramer, a leading company in audio-visual (AV) experiences, has announced the acquisition of Ashton Bentley, a UK-based provider of collaboration spaces. This strategic move aligns with Kramer’s three-year plan to enhance its capabilities in the Unified Communication and Collaboration (UCC) domain and improve hybrid meeting experiences.
Ashton Bentley’s solutions complement Kramer’s offerings, providing an integrated and seamless solution in the market. The acquisition allows Kramer to deliver comprehensive AV experiences with an end-to-end approach to hybrid conferencing. From AV-enabled meeting room furniture to display mounts and high-quality AV technology products, Kramer now offers fully integrated “out-of-the-box” meeting room solutions for enterprises across all markets. These solutions ensure consistent, high-quality hybrid meeting spaces globally.
Ashton Bentley’s products are known for their simplicity, efficiency, and scalability. Their intuitive installation process reduces setup time and costs from days to just a few hours. This ease of use is due to the deep integration knowledge and experience of Ashton Bentley’s leadership team. Their expertise and understanding of the challenges faced by system integrators and global enterprises have resulted in user-friendly AV solutions.
Global Experience Enhancement
The merger of Ashton Bentley and Kramer is expected to enhance customer experiences worldwide. The combined strengths of both companies will elevate AV solution standards and provide substantial value to customers. Gilad Yron, CEO of Kramer, expressed his excitement about the acquisition:
“We are thrilled to welcome the Ashton Bentley team to the Kramer family. This acquisition is another milestone in our investment and commitment to the unified communication and collaboration ecosystem. The Ashton Bentley ‘out-of-the-box’ solution, alongside Kramer’s broad portfolio, offers a unique, fully integrated solution to further enhance the hybrid meeting experience. Any acquisition is about the people. I’m convinced that the cultural fit, enthusiasm, and passion the Ashton Bentley team brings will be an outstanding addition to the Kramer family.”
Founders of Ashton Bentley, Roger McArdell, Roger Vinton, and Tony Leedham, also expressed their enthusiasm:
“Joining forces with Kramer presents an exciting opportunity for Ashton Bentley. Kramer’s global market reach and product synergies will enable us to bring our innovative solutions to a broader audience. The whole team is looking forward to contributing to Kramer’s vision and continuing to push the boundaries of AV technology in the UCC domain.”
About Kramer
Kramer, headquartered in Tel Aviv, Israel, with locations worldwide, creates AV experiences that power creativity, collaboration, and engagement. From AVSM to advanced cloud-based communication, collaboration, and control solutions, Kramer’s technology bridges physical and digital boundaries, fostering real human connections in a hybrid world. For more information, visit kramerav.com.
About Ashton Bentley
Ashton Bentley designs and manufactures a range of AV ‘building blocks’ that can be used independently by system integrators or combined to provide complete out-of-the-box meeting room systems. These solutions work with all VC hardware and collaboration platforms such as Teams, Zoom, and Webex, simplifying global deployment and reducing the total cost of ownership. For more information, visit ashtonbentley.com.