Kramer Expands Distribution Partnership with Sidev in France
Amsterdam — Kramer, a leading audiovisual (AV) company, has announced a new distribution agreement with Sidev, a prominent AV/IT multimedia technology distributor in France. This partnership aims to enhance Kramer’s distribution network and support services across the French market.
Innovative AV/IT Solutions
Kramer is recognized for its advanced wireless presentation and collaboration tools, cloud-based room control systems, and web-based AV network management solutions. The company’s commitment to AV/IT convergence on an open ecosystem ensures it provides top-quality products, solutions, and services for the enterprise, education, and government sectors.
Role of Sidev in the Partnership
Sidev, part of the Midwich Group, will be responsible for marketing, distributing, and supporting Kramer’s full range of products through its extensive network of resellers, integrators, consultants, and installers throughout France. This partnership will provide customers with access to a dedicated team offering comprehensive audiovisual technologies and support.
ENGAGE Partner Program
This collaboration is part of Kramer’s ENGAGE Partner Program, designed to help its partners grow and excel. The program supports distributors, system integrators, and resellers by offering training, certification, and marketing efforts to boost growth and profitability. Accredited partners benefit from marketing development funds and special equipment discounts.
Leadership Statements
Brooke Ellingworth, Director of Channels EMEA at Kramer, expressed enthusiasm about the new partnership: “Expanding our collaboration with Sidev, a leader in the French market, will help us better serve our customers with top-notch support and innovative audiovisual solutions. We look forward to our mutual success.”
Lionel Roudil, CEO of Sidev, highlighted the benefits for the French AVoIP market: “The addition of Kramer’s products strengthens our portfolio and allows us to meet a broader range of customer needs, particularly in AV over IP solutions. This collaboration marks a significant step in the Midwich/Kramer partnership.”
About Kramer
Kramer specializes in creating engaging, collaborative, and connected audiovisual experiences. From AVSM to advanced cloud-based communication and control solutions, Kramer’s technology bridges physical and digital divides. With its regional EMEA headquarters in Amsterdam and locations worldwide, Kramer is dedicated to fostering human connections in an increasingly hybrid world. For more information, visit Kramer AV.
About Sidev
Sidev is the largest distributor of professional audiovisual solutions in France. As part of the Midwich Group, Sidev offers a wide range of products for various applications and environments. The Midwich Group supports a comprehensive product portfolio with operations across Europe, Asia-Pacific, and North America. For more information, visit Sidev.